Product Development Engineer turned into Energy Solution Provider


“These companies are money-minting machines.” “For real! How did they come so far?” “They had an idea, humongous amount of skill, and of course, a start line.” This conversation brewed across the sprawling campus of one of Pune’s IT Parks where Imad Siddiqui, the founder of India’s emerging Lithium Battery supplier- Autorev, worked as a senior design engineer.

At times, even coffee-time conversations can lead people to charge towards their dreams. This is what happened with Imad, who realized he had just one less ingredient than what these large caliber product development companies may have had at their inception- A START LINE. Rest assured, his idea was solid and his experience in the domain of automotive OEMs complemented that idea.

Setting out to work in the bustling city of Pune, Imad saw the exponential level of modernization in the automotive industry- premium cars ravaging across the roads, bikes speeding through thick clouds of smoke, and people never turning back to think what they are probably doing to the vicinity. Imad firmly believes that universal issues are known to all, but acknowledged by only a few.

Imad’s acknowledgment of the mushrooming problem of automobile-borne air pollution led him to his start-up Idea. As he began to see India’s archetype of progress in the automobile industry, he realized that the country has the finest manpower and technical skill vis-à-vis the European nations like Germany and France.

Besides, he realized that the zero carbon models of the Scandinavian countries were thriving, even when they did not have the level of technical know-how that existed in India. There was absolutely no reason India could not wagon into the domain of electric mobility. His research found out that a few names like Hero, Odyssey, TVS, Bajaj already had plans of a mass electric mobility launch in India. Therefore, partly from his research and partly from his experience in working with OEMs for over 8 years,

Imad anticipated the need for engineering service providers dealing with design and development of electric vehicles in India. With absolute determination and seamless R&D, Imad started Autorev Engineering Private Limited and bagged some ardent projects in Germany and Doha. Fueled by the rich and robust experience of working with these premium clients, Imad went on to quit his job and entirely dedicated himself to his startup. In no time, Imad took Autorev, a 3-year-old startup, to the next level with best-in-class production facilities for development of Lithium Battery Packs in India, making it popular amongst leading OEM start-ups. With superior quality of lithium battery packs, Autorev became one of most trusted and demanded products amongst the likeminded EV-OEM startups, catering to the energy needs of more than 5 OEMs and providing ODM services to numerous other manufacturers and traders across the country.

With his renewed experiences, Imad envisions to provide energy storage solutions to international brands and exporting huge battery packs of 20KWh-50Khr to foreign regions, parallel to substantiating the Indian EV market. This will directly push India’s economy, and bring the much-awaited stability expected from India’s ‘Vocal for Local’ vision. Imad has already bagged illustrious projects for designing electric vehicle for two EV startups in India, and is set to cater to their dexterous needs. Currently, the details of these projects are confidential but once the projects hit the road, they will be all power and range and can change the layman’s narrative of an Electric Vehicle.